LLN TEST

All students are required to complete this language, literacy and numeracy assessment prior to the commencement of a course. The purpose of this test is to determine whether you may require additional support in order to complete the course successfully. This way, we can tell you prior to your commencement if we are able to provide the level of support you require or if support from external agencies may be required. You may use a calculator and a dictionary, but these are not required. You may use additional paper and you can draft your responses if you like. Completion of the test will be supervised. Some questions are harder than others. Please answer all questions to the best of your ability. If you can’t answer a question, don’t worry – just move to the next one.

Student Full Name(Required)

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Student Signature(Required)

The signature should match the signature in your passport.

ORAL COMMUNICATION (Questions 1-4)

Record your answers about your reasons for enrolling and your career objectives to determine your oral communication skills.

Question 1: Why did you enrol in this course?

Question 2: What are your career objectives?

Question 3: How do you think this course will contribute towards you obtaining your objectives?

Question 4 : How do you think we can best support you to achieve your objectives (including any learning support)?

LEARNING AND WRITING

5. How do you learn best? Give examples and why you think this helps you learn.

6. What do you like most about learning?

7. What do you like least about learning?

8. How do you go about learning new skills and acquiring knowledge? Do you have any preferences about the way you learn? What things do you do to increase your learning experiences and get the most out of them?

9. How do you think your current skills can be increased by doing this course?

10. You have just been promoted to the position of team leader of the most selling product (assume your favourite product) of the company (any company of your choice). You have eight people working in your team. What would you do to ensure that they have the full knowledge of the product to develop the product strategy?

READING AND WRITING

11. Please tell us about your reading habits. Do you enjoy reading? Explain why or why not. Write about the reading you have done during the past 6 months.

You may wish to write about whether you:
▪ read the newspaper regularly – paper based or online
▪ check your emails regularly or read online blogs
▪ read novels, magazines, textbooks, online articles etc

12. Please read the following excerpt from a Business Review Weekly article and answer the questions that follow.

This year is the year Facebook transitioned to a pay-to-play model but marketers who think they can jam the news feed with ads will pay dearly.

It's a new chapter in the social marketing playbook and while Facebook leads the charge, other networks will follow with their version of pay to play.

From January 2015, Facebook will control the volume of overly promotional posts that users see from brands. Organic posts that solely push people to buy a product or install an app, enter a promotion or reuse the same content from ads will be penalised.

Essentially, Facebook is saying that brands need to pay if they want to publish ads. This is being seen as the final nail in the coffin of organic (ie unpaid) distribution

Facebook has said that between 1500 and 15,000 potential stories could appear each time someone logs on. News feed filters and controls are in place therefore to show people the content 'that is most relevant to them'.

Many commentators are critical of Facebook's tactics. They argue that the company has lured marketers in with a quick hit, got them hooked and then turned off the supply. Others are claiming that Facebook is set to become nothing more than a repository for display ads.

These perspectives generate compelling headlines but they're not particularly instructive for marketers who are invested in the platform.

The truth is that Facebook has been very clear about its motives. It's not only about revenue, as many assert, it's about the end user experience. They need people to keep coming back, and so do the Australian brands that are so heavily reliant on Facebook as their social marketing channel.

Facebook's mission is to “show people the things they want to see”. People aren't using Facebook for the ads; they're there for the stories. Paying for reach on any platform has never been a substitute for good content.

So while marketing budgets may be ruffled, marketers should remember it's the experience and content that end users seek. The end of organic reach doesn't impact that'…

(Source: Excerpt from http://www.brw.com.au/p/marketing/still_relies_play_marketing_social_BcsrL4vMQvEVQ7g19gJB9L, 11 December 2014)

12. a) Who do you think is the audience the article and what is its purpose? Explain your answer.

12. b) The writer states that other networks will follow in Facebook’s footsteps. What types of networks do you think might take on board the pay-to-play model? Why do you think this?

12. c) What do you personally think of Facebook’s use of ad content?

12. d) What opinion do you think the writer of this article has? Explain your answer.

NUMERACY

Calculator

Complete the following questions. You can use a calculator or write down your workings in this booklet.
13. Louise is setting up her own marketing business. She has done some research about the start-up and ongoing costs. Use the following information to answer the questions below. Based on the information below, answer the following questions. Use the space below to work out your answers and provide an answer to each.

Leasing costs of the premises – approximately $2,500 per month ($5,000 on signing of the lease).

Purchase of stock/raw materials – about $20,000 prior to start up and $20,000 per month thereafter. It is also expected that the stock will sit on the shelf for an average of 2 months and will be sold on terms of 30 days’ credit.

Wages – approximately $173,000 per annum. Superannuation costs – approximately $15,570 per annum.

Accounting and taxation costs – likely to be $3,795 to set up the business structure. Ongoing annual costs – $2,500 (paid quarterly) for the business’s compliance and taxation matters.

Initial legal costs – $700.

Promotion and advertising – $1,200 prior to start up, and $2,000 paid two months after start up.

Installation of telephone, fax and Internet lines – total of $450.

Running costs of telephone, fax and Internet – total $550 per month.

Motor vehicles costs – calculated at $20,000 per annum. This includes leasing costs.

Electricity and gas installations – approximately $275. Running costs – expected to be about $650 per month.

Licenses and permits – $395 per annum, paid prior to start up and then annually.

Bank charges – expected to be around $300 per annum, paid monthly.

Insurances – $3,750 per annum (including WorkCover), to be paid prior to starting operations and then annually.

It is expected that $100,000 will be borrowed. Monthly repayments will amount to approximately $2,166, made up of $1,328 capital repayment and $838 interest expense.

A contingency sum for sundry expenses has been set at $210 per month.

13. a) What are the ‘start-up costs’ of this business, according only to the information presented above? ‘Start-up’ costs are those costs that are required in order to open the business/start operating.

13. b) What are the monthly expenses, considering only expenses that are paid monthly?

13. c) What are the annual expenses, considering only expenses that are paid annually?

14. Your clients have asked you to prepare the budget for a charity dinner event. They would like it to be a private function in a hired hall with catering, music and guest speakers for their 40 invited staff members. They would like to come in under $1,600. Based on these provided options, write the most affordable budget for the client. Clearly state which catering and venue hire option you have gone with, and a summary of how you worked out the best option.

Hire of hall: – Option A: Town hall – $400 seats 100, includes microphone, lectern and speaker system
– Option B: Hire cost of scout hall – $300 seats 45

Catering: – Option A: $25 per head – includes main meal, desert and 1 drink – Option B: $20 per head – includes tapas, main meal and 1 drink

Hire of microphone and speaker system – $50

Lectern hire – $30

Hire of crockery and glasses – $2 per head

Band – $200

Front of house staff – $100.

14. Clearly state which catering and venue hire option you have gone with, and a summary of how you worked out the best option.

15. Answer the following questions.

15. a) Find the total of 23.7, 43.1 and 89

15. b) Multiply 56.8 by 8

15. c) Divide 56.2 by 0.2

15. d) Find the perimeter of a rectangle: Width = 23m Length = 8m

15. e) Find the area of a rectangle: Width = 23m Length = 8m

STUDENT DECLARATION

Student Signature(Required)

Language, Literacy and Numeracy Test

ORAL COMMUNICATION (Questions 1-4)

Question 1: Why did you enrol in this course?

Question 2: What are your career objectives?

Question 3: How do you think this course will contribute towards you obtaining your objectives?

Question 4 : How do you think we can best support you to achieve your objectives (including any learning support)?

LEARNING AND WRITING

READING AND WRITING

12. Please read the following excerpt from a Business Review Weekly article and answer the questions that follow.

NUMERACY

STUDENT DECLARATION

OUR LOCATION

GEORGE STREET CAMPUS

YORK STREET CAMPUS

Adelaide Campus